This is a difficult, but useful exercise. Nowadays, people have short attention span, it is the reason why we have to explain what we do for a living in 15 seconds or a few words maximum.
Check this website to find some answers to this question :
http://www.15secondpitch.com/
2 comments:
David:
Thanks for your kind words about 15SecondPitch. I always say, "a good 15 second intro. will get you 15 minutes." People do have a very short attention span--it's true, however, if you are able to GRAB their attention by saying something authentic, compelling, unique, and passionate, they will give you a lot more than 15 seconds of their time. :) laura 15SecondPitch
Laura. Thanks for your comment. Like you said, if someone is able to catch your attention in a few seconds (let say 15 ;-) ), you are more able to give this person time to go into details. I now have to create my 15seconds pitch, and publish it on your site really soon :-)
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