When Google bought Youtube for $1.65 billion, many wondered if the price was really worth it. The main question was how can Google monetize the site ? Well, it seems the "release" of Google Universal Search gives a straight answer. Google is now adding Youtube videos to video search. By expanding its search field, Google is able to give better results than its closest competitors : Microsoft and Yahoo. This is just One More Thing giving Google a competitive advantage in its main activity : SEARCH.
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